Online superstore Temu doubles down on Super Bowl with TV ad and $15 million in giveaways

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Chinese-backed online shopping site Temu is stepping up its efforts in its most significant market with a second advertisement on America’s greatest stage, along with $15 million in discounts and other prizes, a year after making its commercial debut during the Super Bowl. The Boston-based company paid for three advertisements during the game and two after the game. PDD (PDD) is the organization that owns the massive Chinese online retailer Pinduoduo. Regarding the total amount spent on ads, a representative declined to answer.

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