How can market research help in identifying potential business opportunities ?

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Market research can unveil emerging trends, identify unmet consumer needs, and assess competitors’ strengths and weaknesses. By analyzing consumer behavior, preferences, and purchasing patterns, businesses can pinpoint gaps in the market and potential areas for innovation. This insight enables businesses to tailor their products or services to meet demand effectively, seize untapped opportunities, and gain a competitive edge. In essence, market research serves as a compass, guiding businesses toward profitable ventures and sustainable growth.

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